How to Make Money Online

Here are some elements you need to keep in mind if you want to work from home in your own home based business:

1. Be sincere. There simply is too much competition out there for you to be successful and not make a connection with your customer. In another article, I will talk about brand marketing versus transaction marketing, but suffice it to say, you want to focus on brand marketing. Besides building an image or idea associated with your brand, your customer needs to know that you are real and can be trusted. This concept alone will help differentiate you from your competition. How many businesses do you deal with where you know the CEO personally or even have a simple 800 number, or any number to reach them at for that matter? There simply is too much competition for transaction business and it really isn't that much harder to build a brand. It is really just a question of commitment.

2. Offer value. Again, many businesses want to sell you something that really has no value. For example, there are hundreds of businesses offering to teach you how to work from home. But what are they really offering other than a bunch of links to different websites? What type of inside information or knowledge can they give you that most people don't know about? One trick to build in value is simply to give a little known nugget of information away for free. If someone is getting or learning something for free that they didn't know before, you have already started to create value.

3. Remind your customer of the benefit received. Many times a customer may have received some sort of value or benefit from your service, but they simply don't realize it. Ask yourself what you have given to your customer that benefits them, and then tell them that you have done that. For example, in this article, hopefully you have learned that you can differentiate yourself from your competition by creating a brand. A brand can often be trusted more so than a transaction. Also, a customer is more likely to purchase from you in the future if they like and trust your brand. Transaction customers are often shopping for the lowest price and many times are never to be seen or heard from again. If you are going to spend the time and money gaining a customer, why not keep them for life by creating a brand they can trust?

If you would like to learn more about online marketing a home based business, visit http://www.MaverickGuy.com

Mike Patty has spent 20 years in marketing and finance. He specializes in authoring from his experience from working for the country's largest mutual fund company as well as his vast online sales expertise.

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